Sell For Top Dollar In Portland

Feature Image sourced from Unsplash Artist Kara Eads  (CC)

Chances are that you're here reading this because selling your home has been on your mind... BUT you want to make sure you'll be getting the most out of it. Right? You're NOT alone. I have some good news for you - there is a ton of ways to get your home sold at top dollar WITHOUT breaking the bank. Intrigued? Stick with me and let's dive into all the different ways you can increase the sales price of your home...

 THE PREP

Time to spruce up your property, down to the nitty-gritty details. Imagine the furniture has been removed from your living space — what remains and what stands out? Put yourself in a buyer’s headspace and search out cracks, leaks, squeaky hinges, and stained floor tiles. Fixing these minor issues will save the buyer future expenses and discourage any price negotiations. 
 
Keep a keen eye for distortions in the driveway, roof maintenance, well-used doormats, and any other elements of wear on the property.

 

 

MONEY, MONEY, MONEY!

 

Price — the most fundamental and equally complicated part of listing your property. So, where do we start? 
We will compare the prices of competitive listed houses. When we approach listing homes we like to try and list at or slightly below value in order to encourage multiple offers. We evaluate listed properties with similar square footing, number of bedrooms and bathrooms, unique features, year of construction, and area of town. 
 
As with everything we do under the current climate, we have to consider the current market and recent trends based on the chaos of the pandemic. In midst of the fluctuating market, it is advantageous to rely on the knowledge of a professional. While searching for your dreamboat listing agent, keep your eye out for a list-price versus sales-price ratio that is closest to 100%. Statistically, properties sell quicker when appropriately listed initially. Jacking up the price upon the first listing to test the current market puts off the buyer. Even if you immediately scale the price down to market value, buyers will assume something is wrong with the property and avoid it like the plague! In agent lingo, this is considered a stale listing. 

Beyond working with a professional realtor, it’s important to understand how to price your listing based on current trends. 
 
 black wooden table and chairs
STAGING

 

Beyond listing price, the most crucial step to make towards your listing success is staging your property’s interior. Staging individual rooms with a theme, consolidated furniture, minimalist decorations, and immaculate cleanliness will increase the value of the home and encourage the sale.
Simple staging presents the home as well-maintained and a place potential buyers can see themselves living in. Statistics overall indicate a significant increase of interest within buyers when they view a staged space vs. an unstaged space!

 

As a simple trick to room-by-room staging, identify the main feature of the room — what you most love about the space — and emphasize it in images and furniture placement. Take a minimalistic approach! Simplify the space by removing excess artwork, decor, and furniture. If you have already moved your furniture out of the property, consider creating a virtual furniture layout.
 
brown couch with two white throw pillows
To sell for top dollar, be sure to follow these tips:
1. Prep your home! Dive into the nitty-gritty details. Fixing these minor issues will save the buyer future expenses and discourage any price negotiations. 
2. Before setting your price - take a look at competitive listed homes. The goal is to list slightly higher than the estimated listing price without being... presumptuous.
3. Stage the space. 83% of interested buyers see themselves living in a space that has been staged prior to viewing! 

Selling your property can feel overwhelming, but it doesn't have to be. Be sure to review and resort back to this step-by-step approach to get top dollar when you list your property! Most importantly, remember that it's all in the details. Now that you've got the tools to sell for top dollar, let's get you all the information you need in order to sell safely during COVID as well as how to ensure a stress-free selling experience.

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